I’m Einat, and I get ridiculously excited about art supplies and creative techniques. But my real superpower is turning all those ideas into step-by-step tutorials you can actually follow.
I wear a lot of hats: paper craft lover, junk journal maker, product creator, class instructor, mixed media artist, scrapbook designer, and professional “what happens if I glue THIS to THAT?” investigator.
But here’s what really lights me up: helping YOU discover that you’re way more creative than you think you are.
My crafty journey started over 20 years ago with scrapbooking (yes, I’ve seen ALL the trends come and go), and like any good craft addiction, it spiraled beautifully into mixed media, art journaling, and every possible way you can cut, fold, layer, print and transform paper into something amazing.
Here’s where the fun happens:
- My FREE YouTube channel (because everyone deserves access to creativity!)
- Best-selling eBooks that won’t put you to sleep
- Online classes where messy is encouraged
- Monthly member clubs: The VIP Room and the Art Journal Club (where the magic really happens!)
What my students keep telling me (and yes, I’m totally bragging here): “Einat makes it look so easy! She breaks down complicated techniques into bite-sized pieces that actually make sense. No confusing jargon, no intimidating steps – just clear, doable instructions that make you think, ‘Hey, I can actually do this!“
So if you’re ready to get your hands messy, surprise yourself with what you can create, and join a community of fellow craft-obsessed humans, you’re in exactly the right place. Let’s make something amazing together! ✨
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MEMBERSHIPS
THE VIP ROOM
THE VIP ROOM makes it happen.
Dive into a treasure trove of detailed tutorials covering paper crafts, scrapbooking, junk journaling, card making, mixed media, art journaling and more creative goodness than you can imagine!
No matter your skill level – you’ll find exactly what you need to create with confidence.
Instant access to our entire library of videos, printables and game-changing tips!
THE ART JOURNAL CLUB
Blank pages are scary. Filled pages are magical.
Let’s make magic together in The Art Journal Club!
Your creative sanctuary filled with inspiring tutorials that turn blank pages into beautiful, expressive art journal spreads you’ll love showing off!
Perfect for every skill level – from “I don’t know where to start” to “I want fresh inspiration.”
Inside you’ll find exclusive tutorial library + creative prompts that spark your imagination and tips for success!
YOUTUBE
Love my free tutorials? Get the secret sauce!
My YouTube Membership gives you exclusive monthly tips that go beyond what everyone else sees: alternative techniques, creative twists, and faster ways to complete projects. Plus instant access to members-only printables and templates!
It’s like having the director’s cut of my tutorials, with all the bonus content that makes creating even more fun.
Perfect for crafters who want: the extra edge, time-saving tricks, and exclusive resources.
LEARN ONLINE
EBOOKS
Explore my collection of best-selling eBooks packed with step-by-step instructions, linked videos, detailed supply lists, and tricks that actually work.
Learn at your own pace. Reference anytime you’re stuck. Build real skills in card making, mini albums, junk journals, mixed media, and more.
It’s like having me right there with you… minus the mess in my craft room!
SELF PACED ONLINE CLASSES
My in-depth online classes go beyond projects – they teach you transferable techniques you’ll use over and over again. Meaning you learn skills you can apply to ANY project you dream up.
Pre-recorded and self-paced, dive deep into art journaling, mini albums, mixed media, junk journaling, and card making techniques that transform you from project-follower to confident creator.
Learn once. Create forever.
YOUTUBE
My FREE YouTube channel is your creative happy place: short, clear tutorials that are completely doable.
No hidden steps. No background noise. No confusion.
Perfect for beginners, frustrated crafters, and experienced makers. Covering card making, mini albums, junk journals, mixed media, and so much more.
My viewers say it best: “You make this look so easy!” • “I have to make this!” • “Finally, a tutorial that actually works!”
READ THE BLOG
Inside: how to use free Halloween ephemera printable collage sheets I have a treat for you! Free printable Halloween ephemera tags and tickets for your spooky cards, junk journal, Halloween scrapbooks & mini album or altered book. These four...
